Tier I: 1 on 1 Coaching

Our highest level of support

  • 60-min video calls every other week to discuss your movement, tactics, and training

  • Initial strength, power, endurance, and movement assessment and feedback

  • Personalized practice plan built to formalize and habituate movement skills

  • In-depth education and guidance for all lifting form and training

  • Head-game, mindset, philosophy work as applicable to you and your goals

  • Outdoor climbing session and season guidance

  • 2-day response time in TrueCoach

  • Investment: $440-$490/mo (3-month minimum)

Watilist
Coaches
Testimonials

real mentorship goes beyond your strength metrics.

It is not that strength doesn’t matter (it definitely does). But often athletes come to us over-powered and with an unclear understanding of climbing movement.

We help athletes build strength and apply their strength to the wall in a more intelligent way. We habituate this over time to produce stronger climbers that are also better problem solvers.

Project Direct YouTube
  • Close-up of a rugged mountain cliff with textured gray and brown rocks, with trees and forest visible in the background under a clear blue sky.

    “My time working with Project Direct has been amazing. I came to PD looking to get stronger of course, but I've improved my climbing in ways that I had never envisioned when I started working with Karly.

    Not only has Karly been able to increase my strength by leaps and bounds, but she has also provided invaluable insight into my climbing movement and my head game. I didn't think head game was something that I needed to focus on this training season, but Karly showed me how wrong I was.

    I've learned so much over the last few months, not only about the physical part of climbing but also the mental part of it and how climbing fits into my life as a whole. The things I have learned and the progress I have made over the last 6 or so months would have taken me years to learn on my own - Karly and the Project Direct team are not only climbing coaches, but are truly guides for a lifelong climbing journey.”

    -1 on 1 Athlete, Daniel Loudenback

  • Young woman climbing a rocky mountain, smiling at the camera.

    “I tried everything to fix my head. I read books. I asked random fearless strangers at the crag how they did it. I attended fear of falling workshops by pro climbers. I experimented. Nothing worked…

    Fast-forward to now, and I’m not scared anymore. It’s kind of crazy. Karly is the best investment i have made for my climbing. She has completely transformed my head game. I am performing better than ever and having more fun. Headpoint Training is truly priceless.”

    -Headpoint Training Athlete, Hayley Mckinney

  • A person ziplining over green pine trees with mountains in the background on a sunny day.

    "Project Direct totally changed my idea of what I thought was possible for my own climbing progression! Karly keenly identified weaknesses and wrote wonderfully structured sessions.

    I have seen my strength, technique, and climbing ability grow massively - I even flashed my first 5.12a on gear, in no small part due to Karly's training program!”

    -Project Direct Athlete, Olivia Wetzel

Our coaching philosophy…

The goal isn’t just to send; the goal is to build the version of you who sends and carries the lessons learned to the next challenge. We coach you to become a thoughtful problem-solver—we help you build lasting habits, strength, and skills that live in your intuition and are applied to rock. Through meaningful dialogue, curiosity-driven learning, and physical training, we help you internalize the tools you need to progress.

Podcast Interviews
Blog
Coaches
A woman wearing a wide-brimmed straw hat, smiling outdoors in black and white.

“Just wanted to tell you how much I appreciate you as my climbing coach and what a difference your coaching has made for my climbing. I always dreaded having a ‘training programme’ and never followed through because it was always so cumbersome. Your coaching and training plans are so deceptively simple, but have made massive shifts in my mindset, power, and abilities."

-1 on 1 athlete, Peir Wu

A smiling woman with dark hair wearing a black tank top and a necklace, taking a selfie indoors with a brick wall and metal scaffolding in the background.

“Dana has been such a gift to me. When I started, my goal was to really work through my mental game related to fear of failure and my own sense of self-worth. I was worried that those feelings would burn me out as a climber. Through her, I’ve started to appreciate how big climbing is - that it’s not just about grades but these large unquantifiable things like community and heart.

She breaks me out of a too shallow achievement-oriented mindset and provides very simple reflective exercises on and off the wall - it’s both a philosophy and a practice. I feel changes in my climbing - when I go on a route, it’s a more immersive, beautiful experience and something that I can imagine carrying with me the rest of my life.”

-1 on 1 Athlete, Emily Liu

Program comparison

Strength Training

Movement Coaching

Mental Coaching

Outdoor Climbing Session Programming

Custom programming written just for you by your Project Direct coach

60-min video call with your coach every other week

Weekly check-ins and programming updates

Tier I: 1 on 1 Coaching

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$440 per month

Access to your coach via messaging (response within 2 days M-Th)

Investment (3 month min. commitment for all programs)

Tier II: Custom Training & Movement

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$267 per month

Tier II: Headpoint Training

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$349 per month

Learn more about 1 on 1 Coaching
Learn more about Custom Training & Movement
Learn more about Headpoint Training

Ready to get started?

Take the next step. Fill our our New Athlete Intake Form and a Project Direct coach will reach out to schedule your free 30-minute intro call.

New Athlete Intake Form