Tier I: 1 on 1 Coaching
Our highest level of support
60-min video calls every other week to discuss your movement, tactics, and training
Initial strength, power, endurance, and movement assessment and feedback
Personalized practice plan built to formalize and habituate movement skills
In-depth education and guidance for all lifting form and training
Head-game, mindset, philosophy work as applicable to you and your goals
Outdoor climbing session and season guidance
2-day response time in TrueCoach
Investment: $440-$470/mo (3-month minimum)
Our coaching philosophy…
The goal isn’t just to send; the goal is to build the version of you who sends and carries the lessons learned to the next challenge. We coach you to become a thoughtful problem-solver—we help you build lasting habits, strength, and skills that live in your intuition and are applied to rock. Through meaningful dialogue, curiosity-driven learning, and physical training, we help you internalize the tools you need to progress.
“Just wanted to tell you how much I appreciate you as my climbing coach and what a difference your coaching has made for my climbing. I always dreaded having a ‘training programme’ and never followed through because it was always so cumbersome. Your coaching and training plans are so deceptively simple, but have made massive shifts in my mindset, power, and abilities."
-1 on 1 athlete, Peir Wu
“Dana has been such a gift to me. When I started, my goal was to really work through my mental game related to fear of failure and my own sense of self-worth. I was worried that those feelings would burn me out as a climber. Through her, I’ve started to appreciate how big climbing is - that it’s not just about grades but these large unquantifiable things like community and heart.
She breaks me out of a too shallow achievement-oriented mindset and provides very simple reflective exercises on and off the wall - it’s both a philosophy and a practice. I feel changes in my climbing - when I go on a route, it’s a more immersive, beautiful experience and something that I can imagine carrying with me the rest of my life.”
-1 on 1 Athlete, Emily Liu
Program comparison
Strength Training
Movement Coaching
Mental Coaching
Outdoor Climbing Session Programming
Custom programming written just for you by your Project Direct coach
60-min video call with your coach every other week
Weekly check-ins and programming updates
Tier I: 1 on 1 Coaching
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$440 per month
Access to your coach via messaging (response within 2 days M-Th)
Investment (3 month min. commitment for all programs)
Tier II: Custom Training & Movement
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$267 per month
Tier II: Headpoint Training
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$349 per month
Ready to get started?
Take the next step. Fill our our New Athlete Intake Form and a Project Direct coach will reach out to schedule your free 30-minute intro call.